Gucci Goes Mainstream

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As I walked out my door this morning, I picked up my copy of WWD and couldn’t help but notice the look on the cover page…yes, none other than a look from Gucci’s Spring/Summer 2009 show in Milan. Having not been a fan of Frida Giannini’s work at last seasons show, I was anxious to see what she had in store for this one. The first thing that popped into my head when I saw pictures of the show…”We are in a recession, there’s no room for surprises”.

The truth is, when I think of brands, I automatically associate a look or style to them. Chanel, Chloé, Ralph Lauren, Calvin Klein…can you picture them? When I think of Gucci however, my mind goes blank. What is the look of Gucci? Do they have a signature suit? A girly look? American country? Nothing. Nada. Zilch.

Don’t get me wrong, the collection definitely had some great pieces; the boyish suits, cute kaftans, nice prints and some elegant dresses, definitely a very sellable line. But it’s Gucci? Where’s the drama? Where are the more editorial pieces? Where is the “omph”?

Image Source: style.com

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Categories: Fashion, Runway

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