It looks like Hello Kitty will be popping up in our handbag soon! Sanrio Global Consumer Products (Ms. Kitty’s parents presumably) has teamed up with MAC cosmetics to create a cosmetics collection for Spring 2009.

The brand will offer two collections – Hello Kitty Colour Collection and Hello Kitty Kouture.  The regular collection will offer lipsticks, eye shadows, mascaras, nail polishes, false eye lashes, you know, the regular MAC goods.  Prices will average about $12-$12 and shades will range from pinks to turquoises to lavenders to greens.  The Kouture collection will offer a larger variety in shades with more lavish packaging and will naturally have higher prices.  Both collections will offer other non-makeup products such as makeup bags and totes.

I’m not too sure how I feel about Ms. Kitty’s involvement in makeup.  I know she’s idolized by many.  In some Asian countries, she’s practically a God and has somewhat of a cult following.  At the same time though, I also smell a desperate marketing attempt here.  I mean, how is Hello Kitty going to attract customers to buy lipstick??? She doesn’t have a mouth! It’s hard for me to see how a cartoon character can sell such products.  I guess we’ll have to wait a few months to see how things turn out.

Ms. Kitty’s cosmetic collections will be available on MAC’s website on February 10 and in stores on February 12 but for all you crazy Hello Kitty fanatics, a waiting list for the items will go live on January 7 at maccosmetics.com!

Source: www.wwd.com

Tags: Hello Kitty, MAC, Spring 2009

Categories: Beauty